00:00
Inquiry across several brands
- Request-info form submitted
- Development team in a discovery day
- Candidate waits
Risk: another brand books the call first.
Industries · Franchise Development
Your franchise lead just requested info from four other brands.
Every franchise inquiry gets a voicemail in your development director's own voice within 90 seconds, then a text, then your team's normal follow-up. First to respond usually gets the discovery call. Works with FranConnect, HubSpot, Salesforce, or any form via webhook.
Live demo
Hear it on your phone
Enter your details and we’ll send a sample voicemail to your phone, in the same voice your leads would hear.
Why response speed matters
The candidate is already talking to other brands.
The 5-minute rule
5 min
is the benchmark.
Franchise candidates request information from several concepts in the same sitting, and the brand that calls first usually gets the discovery call. Research on web leads found contact within five minutes made qualification dramatically more likely than at 30 minutes. With a $100 to $300 cost per lead and a franchise fee on the other end, the first ten minutes are where the money is.
Gabriel is built around making that first touch faster.
Source: Oldroyd, McElheran & Elkington, Lead Response Management Study; Harvard Business Review, 2011.
The race
The candidate is comparing more than one concept.
00:00 → First touch
New inquiry in your CRM
- Inquiry hits FranConnect
- Voicemail in your director's voice, 90 seconds
- Text with a booking link
- Director takes the discovery call
Goal: be the first brand they hear from.
Why franchise development teams choose Gabriel
A voice layer for your candidate follow-up.
First to the candidate
Portal leads, website forms, and franchise show sign-ups get a voicemail and text within 90 seconds, including evenings and weekends when candidates do their research.
Your development director's voice
The first touch sounds like the person who will run their discovery process.
Your team owns the sale
Gabriel makes the first touch and books the call. Your directors run discovery, the FDD conversation, and the close.
Works with your stack
FranConnect, HubSpot, Salesforce, or any form via webhook.
How it works
From new inquiry to the discovery call.
New inquiry
A candidate requests franchise information through your site, a portal, or a show.
Your CRM
The new-lead trigger starts Gabriel through FranConnect, Salesforce, or any CRM or form via webhook.
Gabriel voice
A voicemail in your director's voice lands in under 90 seconds, then a text with a booking link.
Discovery call
The candidate arrives on your director's calendar with a warm first touch already made.
Franchise development applications
Where a fast first touch moves a candidate forward.
New franchise inquiries
Web forms, portal leads, franchise show and expo sign-ups.
Discovery-day follow-up
Candidates who attended and haven't booked the next step.
FDD follow-up
Candidates who received the FDD and went quiet during the review period.
Multi-brand groups
One follow-up process across every concept you develop.
AudienceYour inbound candidates and known contacts, not purchased or scraped lists.
Trust & FAQs
Built for professional follow-up. Your team stays in control.
- Authorized voice
Every replicated voice is used with the voice owner's authorization.
- Relevant audience
Inbound candidates and contacts your brand is authorized to reach, never purchased or scraped lists.
- Controlled message
You control the audience, message, objective, and timing.
- Your team owns the sale
Gabriel makes the first touch; your development team runs discovery and closes.
No. Gabriel makes the first touch and books the call. Your directors run discovery, the FDD conversation, and the close.
Yes. FranConnect, Salesforce, or any CRM or form via webhook can start the follow-up when a new inquiry comes in.
Yes, for candidates who already contacted your brand and you are authorized to reach. Discovery-day and FDD follow-up are common uses. Not purchased or scraped lists.
A short, personalized introduction using an authorized voice, the reason for the outreach, and a clear next step.
A candidate just requested information. Which brand calls first?
We'll look at your current lead response time and show you the first touch in your director's voice.
No obligation. Just a conversation.